Most white label casino providers do not publish prices. Of the vendor pages we checked on 4 November 2026, one gave a white label range: SOFTSWISS puts the upfront investment for a white label casino at about €20,000 to €60,000+, against €60,000 to €100,000+ for turnkey, in a knowledge base article updated 15 October 2026. Everyone else we read prices on request.
The upfront figure is the smaller part of the bill. White label deals typically pair a setup fee with a monthly revenue share, and SOFTSWISS notes that white label providers “usually offset” lower setup prices with “higher revenue-sharing fees”.
What vendors publish
| Vendor | What the vendor’s own page says about price | Page |
|---|---|---|
| SOFTSWISS | White label upfront ~€20,000 to €60,000+; turnkey ~€60,000 to €100,000+; in-house ~€100,000+ | Knowledge base |
| NuxGame | Planning band for a ready-made or turnkey platform launch of $40,000 to $150,000, versus $200,000 to $500,000+ for a custom build; “planning bands, not fixed quotes” | Cost article |
| Gamingtec | Two parts: a one-time setup fee and a monthly component “typically tied to revenue share or a fixed fee”; calls white label “a faster, but a higher-cost entry” | Turnkey page |
| SoftGamings | Price depends on the number and reputation of game providers and on the licence; no figure | White label page |
| BetConstruct | No price; white label runs under BetConstruct’s licences | White label page |
| EveryMatrix | No price; an article on its site quotes an EveryMatrix executive saying the company gave up its UK and Danish operating licences in 2019 to focus on turnkey | White label article |
NuxGame’s band covers its ready-made and turnkey route, not a white label specifically, so treat it as a neighbouring reference point. Our white label casino providers list compares the vendors on licence and scope.
What drives the price
1. Licence model
A white label is not a licence type. It is a commercial arrangement in which the brand runs under the provider’s licence. The provider carries the licence fees and compliance overhead and recovers them through the setup fee and revenue share. Which licence matters: SoftGamings says the licence choice “greatly impacts” white label costs.
The licence options are also narrowing. SOFTSWISS notes that national licences such as the UK, Germany, Sweden and the Netherlands do not allow umbrella arrangements. Under Curaçao’s LOK, a licence covers domains “owned or controlled by the licensee” and approved by the CGA (licence conditions). Ask any white label provider exactly how your domain sits under its licence today, in writing.
2. Game content
Content is typically priced as a revenue share, and SoftGamings’ aggregator page tells buyers to compare aggregators’ revenue share and pricing plans. On white label specifically, SoftGamings says well-known suppliers such as NetEnt and Evolution “significantly increase costs” compared with smaller studios. The more premium studios in the lobby, the higher the content line. See our game aggregator explainer for how that fee is collected.
3. Revenue share level
The monthly share pays for platform, licence, content, payments and support bundled together. Higher bundling usually means a higher share. Ask for the share split by component, or at least for what is included, so you can compare offers.
4. Front end and customisation
Template sites cost least. Custom design, extra languages, additional payment methods or integrations outside the vendor’s catalogue add cost. SoftGamings’ turnkey page states that integrating extra services not already on the platform “carries an additional cost”; expect the same on white label.
5. Payments and markets
Each extra market can mean new payment methods, languages, currencies and responsible gambling rules. Vendors scope this per project, which is why most will not publish a single price.
6. Minimums
We couldn’t confirm monthly minimum fees or minimum revenue share amounts on any public vendor page. Ask whether the contract has one, because a minimum applies whatever the GGR.
Costs outside the white label quote
Even when the provider holds the licence, the operator usually pays for:
- Marketing and acquisition: affiliates, SEO, paid media, bonuses.
- Bonus cost: the operator funds its own promotions.
- Company set-up: entity, banking, accounting.
- Customer support beyond what the package includes.
- Working capital: reserves for player winnings and payment provider holds. NuxGame’s article lists payout reserves, PSP reserves, tax accruals and a contingency buffer as separate budget lines.
If you plan to hold your own licence instead, regulator fees alone start at roughly €17,828 a year (Anjouan, per its authority) and run to €47,450 a year in Curaçao, before the application fee. See our licence cost table.
Questions to put to every provider
- Setup fee, and exactly what it covers
- Revenue share percentage, the base it is calculated on (GGR or NGR), and any minimum
- Game provider fees: included or passed through
- Payment processing fees and reserves
- Whose licence, which domains, and what happens if the licence changes
- Notice period and exit terms, including who owns player data
- Cost and timeline to migrate to turnkey later
If the answers point toward owning the licence, our turnkey vs white label explainer sets the two models side by side.
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