Sportsbook suppliers split into two camps. Network suppliers such as Kambi price and trade every partner’s book centrally. Platform suppliers such as OpenBet, Altenar or Digitain give you the software and let you choose between your own traders and their managed trading service. Below are nine suppliers, what model each sells, the licences they publish and the operators they name as clients.
Everything is taken from vendor websites, licence footers and company reports, checked on 4 November 2026. Suppliers are listed alphabetically. We have not used any of these products.
How we picked
From a candidate list of nine, we kept a supplier if its own site or filings show:
- The model on offer: turnkey, platform, odds feed or API, and whether managed trading is available.
- At least one published licence with a number we could cite.
- Markets served or named clients. Where a supplier names no clients, we say so.
BtoBet was dropped: we couldn’t confirm on 4 November 2026 that it still trades under that name. We added GiG Software’s Sport X, which meets the same tests.
Comparison
| Supplier | Model | Managed trading published | Key licences published | Clients named publicly |
|---|---|---|---|---|
| Altenar | Module, turnkey, white label, retail | 24/7 trading support | MGA B2B; UKGC 53306; AGCO; ISO 27001 | Lottoland, DAZN Bet, Admiral Bet and others |
| Amelco | Sportsbook, PAM, trading services | Yes | UKGC 39791 | Flutter brands, Hard Rock, Fanatics, HKJC, Tote (logos) |
| BetConstruct | API, turnkey, white label | Not stated | MGA/B2B/286/2014; UKGC 40767; 28 licences | None named on homepage |
| Betby | Sportsbook, virtuals, esports | Not stated | MGA/B2B/780/2020 | Lebull |
| Digitain | Turnkey, sportsbook API | Yes | MGA/B2B/592/2018; UKGC 63601 | None named on the pages we checked |
| GiG Software | Sport X on Core X platform | Managed services (Service X) | MGA/B2B/330/2016 | Betsson, Luckydays, NetBet and others |
| Kambi | Turnkey network, Odds Feed+ | Yes (AI trading) | ISO 27001 and eCOGRA; “100+ regulated jurisdictions” | Bally’s, Hard Rock Digital, OLG, Rush Street, Station Casinos |
| OpenBet | Platform, Trading System, managed trading | Yes | “85 licenses” (no numbers on homepage) | FanDuel, Sky Bet, Ladbrokes, William Hill, Veikkaus |
| Sportingtech | Sportsbook, casino, back office | Trading team listed | MGA/B2B/718/2019; ISO 27001 | None named |
The suppliers
Altenar
Altenar sells its sportsbook four ways: as a module that plugs into any PAM, as a turnkey sportsbook, as a white label, and as a retail product with self-service terminals. It says the module is live in “more than 30 regulated markets” and lists 56 territories on its homepage, with Latin America, Europe and Africa heavily represented. Licences include an MGA B2B licence, UKGC account 53306, AGCO registration in Ontario, and approvals in Romania, Sweden, Denmark, Greece and Peru. Named clients include Lottoland, Jackpot.bet and Wildz Group, with DAZN Bet (Ontario and Alberta) and Admiral Bet (Spain) in recent news.
Amelco
Amelco pairs its sportsbook with a proprietary PAM and in-house trading services, and says it has run sportsbooks for “nearly two decades”, including a William Hill relationship that began in 2007. Amelco UK Limited holds UKGC account 39791. Its logo wall shows Hard Rock, Flutter brands (Betfair, Paddy Power, Sky Bet), Fanatics, the Hong Kong Jockey Club and Tote. It says it is live in North America, Europe, Africa and Asia.
BetConstruct
BetConstruct publishes 28 licences on its licences page, and its sportsbook is certified by GLI or BMM Testlabs in 16 jurisdictions, including the UK, the Netherlands, Germany, France and Ontario. Its crypto page claims 90K+ live matches a month and 140K+ pre-match events. It sells the sportsbook through API, turnkey and white label packages; the white label runs on BetConstruct’s own licences.
Betby
Betby is a Malta-based (Birkirkara) supplier operating through Earlybird Ltd under MGA licence MGA/B2B/780/2020. Its product set is sportsbook, virtual sports, esports, AI-driven simulated sports (Betby.Games), predictions and slot bets. It names few clients on its homepage (a Polish partnership with Lebull is the clearest), so ask for references.
Digitain
Digitain claims 180,000+ live monthly events, 4,000+ markets and “1300+ traders and risk managers”, and offers managed trading, a sportsbook API and a turnkey package with its own PAM and payments. Digitain (MT) Limited holds UKGC account 63601, MGA/B2B/592/2018 and Belgian Class E licence E 719242.
GiG Software (Sport X)
GiG Software PLC, listed in Stockholm as GiG SDB, sells Sport X alongside its Core X platform. Sport X is covered by iGamingCloud Limited’s MGA licence MGA/B2B/330/2016, and gig.com lists supply approvals in Ontario, Alberta, New Jersey, Maryland, Spain, Colombia and other markets. Named partners include Betsson, Luckydays, NetBet and Bplay.
Kambi
Kambi is the network option. Its Q3 2026 report puts the network at “more than 70 partners” and over 1.5 billion bets a year, with 85% of bets traded by AI. Partners named in the report include Bally’s, BetPlay, Hard Rock Digital, LiveScore Group, OLG and Rush Street Interactive, and Q3 brought a 10-year sportsbook and PAM agreement with Station Casinos in Nevada. Kambi charges fixed fees, a live-events fee and a revenue share on operator NGR. It is ISO 27001 and eCOGRA certified. We compare it in detail in OpenBet vs Kambi.
OpenBet
OpenBet sells a sportsbook platform, a Trading System, BetBuilder and player props, managed trading, OpenBet Locator for US geolocation and Neccton responsible gambling tools. It claims “200+ customers globally” and “85 licenses across every major region”, and its homepage carries testimonials from FanDuel, Sky Bet, Ladbrokes, William Hill and Danske Spil. OpenBet completed a management buyout backed by Ariel Emanuel in 2025, per its own September 2026 release.
Sportingtech
Sportingtech offers a sportsbook, casino with live dealer content, back office, data infrastructure and compliance services, with dedicated trading and go-live teams. Sportingtech Limited holds MGA critical supplier licence MGA/B2B/718/2019 and lists ISO 27001 and Gaming Labs certification. It names no clients on its homepage and we couldn’t confirm its ownership.
Choosing a model
| If you… | Look at |
|---|---|
| Have no trading team and want a proven price | Kambi turnkey, or a platform supplier’s managed trading (OpenBet, Digitain, Amelco) |
| Already run a PAM and want only the sportsbook | Altenar’s module, Kambi Odds Feed+, BetConstruct API, Digitain’s sportsbook API |
| Want to launch fast without your own licence | BetConstruct or Altenar white label; see white label providers |
| Target US states | Suppliers with named US clients or licences: Kambi, OpenBet, Amelco, GiG; confirm with each state regulator |
Briefing: Brazil. Kambi’s Q3 report says Brazil temporarily prohibited fixed-odds betting and online casino on 25 September 2026, licensed sites went offline on 6 October, and the measure lapses unless Congress approves it by 23 November 2026. Several suppliers above list Brazilian clients or approvals. Check the status before you budget for Brazil.
For the casino side of the stack, see our platform providers comparison.
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