Of eight affiliate programmes run by licensed operators, only four publish a revenue share rate: Betsson Group Affiliates (up to 45%), Entain Partners (up to 35%), LeoVegas Affiliates (25% to 40% by tier) and Super Partners, the old Betway programme (25%, stepping down if volume targets are missed). The other four, bet365 Partners, BetMGM Partners, FDJ UNITED Affiliates and 888affiliates, set rates with your account manager.
Headline rates matter less than the clauses around them: negative carryover, payment thresholds, and whether your share decays over time. All terms below are from each programme’s own site and terms, checked on 4 November 2026. Programmes are listed alphabetically.
How we picked
- Licensed operators only. Each programme’s operator holds a licence we could match to a regulator register (UK Gambling Commission, Malta Gaming Authority, or US state lists from New Jersey and Pennsylvania).
- Official programme site. We used the programme’s own site and terms, not directories. Several old programme names now redirect to new ones, noted below.
- Published terms only. Where a programme doesn’t publish a figure, we write “terms on application”.
Terms at a glance
| Programme | Revenue share published | Negative carryover | Minimum payout | Paid |
|---|---|---|---|---|
| 888affiliates | Terms on application | Yes, on revenue share | $250 | About 30 days after month-end |
| bet365 Partners | Terms on application | Negatives deducted from available commission | Not published; 15 active customers needed | Within 30 days of invoice |
| BetMGM Partners | Terms on application | Not published | Not published | Within 15 business days of next month |
| Betsson Group Affiliates | Up to 45% (Betsson, Inkabet); up to 40% others | No negative carryover (high-roller exception) | €50 | By the 10th of next month |
| Entain Partners | Up to 35% | Entain may carry forward (not obliged) | £100 | Within 60 days of month-end |
| FDJ UNITED Affiliates | Terms on application | Not stated on main pages (full terms are PDFs) | €100 | 10 to 15 working days after month-end |
| LeoVegas Affiliates | 25% / 30% / 35% / 40% by net revenue band | Only for fraud or by written agreement | €100 | By the 15th of next month |
| Super Partners (Betway) | 25%, stepping down to 20%, 10%, 5% | Set to zero, except fraud | €700 wire, €100 web-wallet | By the 10th working day of next month |
The programmes
888affiliates (evoke)
888affiliates covers 888casino, 888poker and 888sport, contracted through Virtual Marketing Services (Gibraltar) Limited. 888 UK Limited holds UKGC account 39028, and the 888.com footer also lists an MGA licence (MGA/CRP/121/2006-09) and an Irish GRAI licence. It offers revenue share, progressive revenue share, CPA and a hybrid called “Hybrid - Advantage”, with no published rates. The terms apply negative carryover on revenue share deals and set a $250 minimum payment. We couldn’t confirm whether William Hill brands now run through this programme.
bet365 Partners
bet365 Partners runs on its own software and covers sports, casino, games, poker and live casino. Contracts are with Hillside (Sports) GP Limited in Gibraltar, or a Malta entity for partners in some EU countries and Mexico. bet365’s UK businesses hold UKGC accounts 55148 and 55149. Rates for revenue share, CPA or a mix are “confirmed in writing by your bet365 partners account manager”, per the terms.
Two clauses to note: you need at least 15 active customers at month-end to be paid, and a 2% balance reduction applies to withdrawable balances over £200 left untouched for three months. The help page lists 51 countries where bet365 doesn’t accept customers. We couldn’t confirm whether this programme covers bet365’s US states.
BetMGM Partners
BetMGM Partners covers BetMGM, Borgata, PartyCasino and partypoker in the US, contracted with BetMGM LLC. It pays CPA per qualified player (one who “completes $10 in aggregate deposits and settles a wager”) or revenue share, with rates in a signed agreement. Payment is by wire in US dollars.
The US difference is licensing. BetMGM’s help page says partners “must be licensed in each state they choose to promote”, with CPA deals needing a vendor licence and revenue share deals an ancillary licence. It lists Arizona, Colorado, Indiana, Maryland, Massachusetts, Michigan, New Jersey, Pennsylvania, Puerto Rico, Virginia and West Virginia as states needing a licence. In New Jersey, the Division of Gaming Enforcement lists approved ancillary companies and vendor registrants, and its information page sets the initial ancillary casino service industry enterprise filing fee at $2,000.
Betsson Group Affiliates
Betsson Group Affiliates publishes the highest headline rate here: up to 45% on Betsson and Inkabet and up to 40% on six other brands (Betsafe, NordicBet, CasinoEuro, Jalla, Rizk, Guts), per its commissions page, with a note that rates “may vary from time to time / brand to brand”. Its homepage still says “up to 40%”, so confirm the rate in your agreement. The terms state a “no negative carryover” policy, except for players losing €10,000 or more in a month. Sub-affiliates earn 10%. The betsson.com footer names MGA licensees Rizk Nordic Limited (MGA/B2C/959/2022) and NetPlay Malta Limited (MGA/CRP/1117/2025).
Entain Partners
Entain Partners covers Ladbrokes, Coral, bwin, partypoker, Sportingbet, Gala, Foxy Bingo, Sports Interaction and others. It advertises revenue share “Upto 35%”. Read three clauses before signing: Entain may carry negative balances forward but isn’t obliged to (cl. 9.3), the revenue share per customer drops on the third anniversary of that customer’s registration (cl. 9.5), and Entain can change the rate with 15 days’ notice (cl. 9.9). Payment can take up to 60 days after month-end. The Ladbrokes and Coral UK licensee, LC International Limited, holds UKGC account 54743.
FDJ UNITED Affiliates (formerly Kindred Affiliates)
Kindred’s programme now trades as FDJ UNITED Affiliates, following FDJ’s acquisition of Kindred in 2024 (FDJ’s history page records it). The old kindredaffiliates.com address redirects there. Brands include Unibet, 32Red, Bingo.com, Maria Casino and Vlad Cazino. It offers tiered revenue share, hybrid and CPA without published rates, pays from €100 by bank transfer, Skrill or NETELLER, and runs on NetRefer. Unibet’s UK operator, Platinum Gaming Limited, holds UKGC account 45322.
LeoVegas Affiliates
LeoVegas Affiliates, part of MGM Resorts International according to the site, is the only programme here that publishes a full tier table: 25% below €5,000 of net revenue, 30% from €5,000 to €15,000, 35% from €15,000 to €30,000 and 40% above €30,000. The page doesn’t state the measurement period. Brands include LeoVegas, BetMGM in the UK, BetUK, Expekt and Pink Casino.
The terms (version 1.23, 21 October 2026) set negative months to zero, with carryover only for fraud or by written agreement, and ring-fence each brand so a loss on one doesn’t offset another. A “Big Winner” losing €10,000 or more in a month is isolated and carried forward for 12 months. LeoVegas Gaming PLC holds UKGC account 39198.
Super Partners (formerly Betway Partners)
Betway’s programme has been renamed: betwaypartners.com now redirects to Super Partners, Super Group’s affiliate programme covering 59+ brands including Betway, Jackpot City and Spin Casino. Its terms show how a rate can decay. The deal starts at “25% Commission on Net Revenue”, then drops to 20% if you have fewer than 30 new active customers after six months, 10% under 60 after twelve months and 5% under 90 after eighteen months. Negative months reset to zero except for fraud. The minimum payout is €700 by wire or €100 by web-wallet. Betway Limited holds UKGC account 39372. The restricted list includes the United States, France, the Netherlands, Sweden and South Africa.
US programmes we couldn’t verify
- Caesars: Caesars’ own affiliate page points to caesarsaffiliates.com for its iGaming programme, so the programme exists, but that site was unavailable on 4 November 2026 and we couldn’t read its terms.
- FanDuel and DraftKings: both operators are on New Jersey’s authorised internet gaming sites list, but we couldn’t confirm a current affiliate programme name or terms from either company’s own site. Commission figures for these brands circulating on directories don’t appear on any primary page we found, so we haven’t used them.
Reading the terms: a short checklist
- What is “net revenue”? Most programmes pay on NGR, after bonuses, fees and taxes. See our explainers on NGR and rev share vs CPA.
- Negative carryover: none, fraud-only, or full? Betsson, LeoVegas and Super Partners publish limits; Entain reserves the right.
- Decay clauses: Entain’s three-year step-down and Super Partners’ volume-linked step-down both cut long-run income.
- Payment friction: minimums run from €50 (Betsson) to €700 by wire (Super Partners), and bet365 adds an active-customer threshold.
- Licensing: US states require affiliate licensing or registration. Budget for it before signing a CPA or revenue share deal.
For the bigger picture, see our explainer on iGaming affiliate marketing.
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